The good outfit
Brand Identity
Brief
Working with the co-founders, I developed the brand identity for The Good Outfit, a new venture actively seeking to help educate people understand the issues around ethical fashion.
While exploring the various goals of the company, it all came down to having these necessary conversations about ethical fashion, that aren’t happening enough.
The icon was developed as a symbol of these conversations. While the lowercase sans serif and bright colour palette pair together to make the brand more casual, modern and most of all approachable to their audience.
